Cosmic Sauce | Mizzou Women’s Basketball
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Mizzou Women’s Basketball

Background

Ahead of the 2016-2017 season, the Mizzou Women’s Basketball team wanted to update their look. The team wanted content that showcased their passion, talent and grit in a bold, fresh way. So, our goal was to produce content that would help build awareness, generate excitement and help with recruiting.

I truly enjoyed working with the staff at Cosmic Sauce. Johnny and Jeff did a great job conceptualizing our projects and elevating the image of our brand. They were extremely professional in all facets of the project and, at the same time, were fun to work with. I was beyond impressed with their cutting edge technology and creative ideas.

Robin Pingeton
Head Coach, Mizzou Women’s Basketball

 

The Work

 
 
 

We created three videos: a ticket-sales video, an in-arena hype video and a brand film. The videos varied in style and tone, drawing upon our different skills as filmmakers.

For the brand film, we wanted to explore what it truly meant to be part of the Mizzou Women’s Basketball team. So, we went with a documentary-style approach, conducting in-depth interviews with players and capturing quiet moments in their day-to-day lives.

The ticket sales video had a cinematic feel — every frame was meticulously crafted. And since the spot was going to air on TV, we had to tell an engaging story in a short amount of time. So, we decided to showcase the team’s grit in a very dramatic way; this approach allowed us to demonstrate our expertise in lighting and cinematography.

For the in-arena hype video, we wanted to create a piece that got the players and crowd fired up. And like the ticket-sales video, we used a cinematic approach in filming several of the sequences; we also used cutting-edge motion graphics treatments to help create a dynamic, heart-pounding piece.

The Result

Overall, the videos helped the team accomplish many of their goals: the in-arena hype video helped contribute to an exciting home game environment; the ticket sales video helped drive awareness on social media and beyond; the brand film will be used by the coaching staff during their meetings with recruits.