[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][vc_column_text]Great investors all have one thing in common: they see something coming down the road and move on it before everybody else. And right now, social media marketing is that transformative opportunity out there, waiting to be capitalized on.
For years, the marketing game was relatively simple – create a spot, buy air time on T.V. and radio and repeat. Now, with media consumption changing at a rapid pace, social media has become the next frontier for businesses to drive results. And video is quickly becoming the preferred form of content on social.
Roughly 100 million hours of video are watched on Facebook each day. And that staggering figure will continue to grow, as Facebook works to become the world’s preeminent video platform. In fact, some of Facebook’s top brass believe that the platform will be all-video in five years. So, for companies looking to position themselves for success in the digital age, the time to invest in a robust video strategy is now.
But what does a robust video strategy look like? While every brand has different needs and goals, here are the four videos that every business should have:
The Brand Film — A brand film tells your story: what you do, who you serve and what your company stands for. Brand films look at all aspects of your company, and feature stakeholders who help drive the narrative. A well-done brand film gives people a glimpse into the soul of your company; it also becomes the focal point of your website, allowing people to quickly learn about your company.
The Explainer Video — Explainer videos detail a product or service, helping people better understand the value of that product or service. Usually motion graphics driven, explainer videos provide a high-energy way to communicate information that might be complicated or dry.
Branded Content – Branded content provides an exciting way to reach and influence consumers. By focusing on story instead of sales, companies can deliver content that looks and feels like content that people would normally consume. These are compelling videos that work your brand into the story in subtle ways, allowing your company to reach social media users in an authentic way. Branded content provides a great way to generate PR and create buzz on social.
Testimonials – Testimonial videos are so important for a business. For any company, trust is so hard to earn. So, when you have someone sharing a heartfelt story about how your company made their life better, it helps create a positive image of your brand in the mind of a consumer. And through social, you can spread this valuable message far and wide.
With the growing popularity of video on social, having a solid video strategy is vital to achieve success in social media marketing. These four videos provide a great starting point to help you build a dynamic video presence that drives results.[/vc_column_text][/vc_column][/vc_row]