The Biodiesel Coalition of Missouri needed to raise awareness around the value of biodiesel in Missouri.
Working with the Missouri Soy Association and the Biodiesel Coalition of Missouri, our team helped identify key stakeholders who could help tell the story of the importance of biodiesel. The finished videos consisted of a 4 minute brand video and a series of shorter vignette videos to be released on social media.
The Biodiesel Coalition of Missouri was able to use the produced content in a number of ways through social media and events. They were able to get vignettes featured on RFDTV, an independent rural TV network that reaches over 52 million rural homes nationwide.