Coyote Hill, a non-profit located in Harrisburg, Missouri, wanted content that would help them raise funds throughout the year, as well as increase brand awareness. They also wanted content that would help them encourage donations at an annual fundraising dinner. In addition to the videos we produced, we managed the distribution of the videos on social media.
They didn’t just give us a video and say “go do something with it.” It was “we’ve created this video for you and let us help you spread it around.” And that’s what we needed. That’s the beauty of Cosmic Sauce, I think. They care and want to help your company thrive.
Special Projects Director, Coyote Hill
We produced two videos: a brand film that looked Coyote Hill’s history and impact, and a branded content piece that followed the story of Calvin, one of Coyote Hill’s first foster children.
For the brand film, we interviewed Larry McDaniel, founder of Coyote Hill, who provided a poignant look at what the organization stands for and what it means to him. In the video, we showed all aspects of Coyote Hill, giving potential donors an idea of who the non-profit serves and why they should support its work.
For the branded content video, we wanted to show how Coyote Hill changes people’s lives, so we decided to look at the story of Calvin, one of Coyote Hill’s first foster children. During the video, Calvin talks about how Coyote Hill helped him find his purpose in life, and how he overcame adversity to lead a fulfilling life.
In addition to the creative, we developed a social media marketing strategy for the non-profit and managed a social media marketing campaign to deliver results.
The two videos generated buzz in mid-Missouri, combining for more than 40,000 views on Facebook. And this buzz helped drive a significant number of donations from people who hadn’t given to the organization before. The videos also helped from a business development standpoint, as several local businesses who weren’t affiliated with the non-profit reached out to set up meetings about how they could support Coyote Hill’s work.