Insights

What Marketers Can Learn from Cinema

What Marketers Can Learn from Cinema

With the prevalence of technology in our society, it’s easy to rely on data to guide most of the decisions we make. And while we agreed that you should leverage technology to gain every insight you can about your audience, we also thought that when it came to story spreading far and wide, the best strategy is to keep it simple.

It was at this point in the conversation where C.J. had a mic-drop moment: “There’s a 100-plus year case study on human similarity … it’s called cinema.”

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Why Video is More Effective than Text

Why Video is More Effective than Text

While many company websites feature a blurb of their mission and the products they are selling, using video is a great way to connect with customers. You can always include captions along with your video, but it gets boring when there is nothing to keep the customers...

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Effectiveness of Testimonials and Case Studies

Effectiveness of Testimonials and Case Studies

There are many different strategies that can be effective in video marketing, but testimonials and customer stories allow your audience to get an in-depth look at what your company offers. Although you can always attest to your own products, it is beneficial to use...

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Marketing Strategies for Instagram

Marketing Strategies for Instagram

While Instagram allows its users to post videos, they can only be a maximum of 60 seconds long. It can be difficult to connect with your audience in such a short amount of time, but with the right strategies you can maximize your views, and in turn increase sales....

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Video Marketing Insights: Episode #3 – Film Locations

Video Marketing Insights: Episode #3 – Film Locations

This week on Video Marketing Insights, co-founder Johnny Eaker talks about locations and how important they are in telling your story.   Show Notes: Time Details 1:50 - Why location is key 2:54 - Where you should not shoot testimonials 3:25 - Recording outside of...

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Video Marketing Insights: Episode #2 – Where to Start

Video Marketing Insights: Episode #2 – Where to Start

  This week on Video Marketing Insights, Johnny Eaker talks about where to start with video marketing, what topics your videos should cover, and how objections are an important tool in your video strategy. Using real client case studies of Dogwood Solar, among...

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