Insights
Budweiser Just Shared the Blueprint on How to Win on Social Media
It’s kind of amazing watching a piece of content go viral. The journey always starts with a few key players sharing on social. Then, as more people become aware of it, the momentum keeps building until it’s everywhere. So it was with Budweiser’s tribute to Dwyane...
What Marketers Can Learn from Cinema
With the prevalence of technology in our society, it’s easy to rely on data to guide most of the decisions we make. And while we agreed that you should leverage technology to gain every insight you can about your audience, we also thought that when it came to story spreading far and wide, the best strategy is to keep it simple.
It was at this point in the conversation where C.J. had a mic-drop moment: “There’s a 100-plus year case study on human similarity … it’s called cinema.”
Why Video is More Effective than Text
While many company websites feature a blurb of their mission and the products they are selling, using video is a great way to connect with customers. You can always include captions along with your video, but it gets boring when there is nothing to keep the customers...
Motion Graphic/Video Infographic Examples
Video Infographic Example Video Explainer Video Explainer
Effectiveness of Testimonials and Case Studies
There are many different strategies that can be effective in video marketing, but testimonials and customer stories allow your audience to get an in-depth look at what your company offers. Although you can always attest to your own products, it is beneficial to use...
Video Marketing Insights: Episode #5 – Digital Marketing with Teah Hopper
This week I’m chatting with Teah Hopper, digital marketing strategist, about all things social media. Visit Teah's page at Teah Hopper Consulting and learn more about video marketing. Show Notes - Time Details: 3:46 -- Teah Hopper introduction 6:01 --...
Marketing Strategies for Instagram
While Instagram allows its users to post videos, they can only be a maximum of 60 seconds long. It can be difficult to connect with your audience in such a short amount of time, but with the right strategies you can maximize your views, and in turn increase sales....
Video Marketing Insights: Episode #4 – Filming on Location
This week, Johnny Eaker is on location in Chicago where he shows you how to get the best interview with minimal equipment, the gear he never leaves home without, and how important shooting in LOG is for your final video. Show Notes: Time Details 1:22 -- Packing...
Video Marketing Insights: Episode #3 – Film Locations
This week on Video Marketing Insights, co-founder Johnny Eaker talks about locations and how important they are in telling your story. Show Notes: Time Details 1:50 - Why location is key 2:54 - Where you should not shoot testimonials 3:25 - Recording outside of...
Video Marketing Insights: Episode #2 – Where to Start
This week on Video Marketing Insights, Johnny Eaker talks about where to start with video marketing, what topics your videos should cover, and how objections are an important tool in your video strategy. Using real client case studies of Dogwood Solar, among...