CAFNR Case Study

About the Campaign:

The University of Missouri College of Agriculture, Food & Natural Resources (CAFNR) needed a series of videos to communicate to key stakeholders what CAFNR is and the impact the college makes in Missouri and beyond.

The Work:

Working with the executive communications team at CAFNR, we helped develop a 6 video series which provided an overview of the college as well as videos that provided a deeper understanding of key divisions within CAFNR. We were able to provide a unique story framework to highlight Plant Sciences, Animal Sciences, Natural Resources and the Research Center Infrastructure that CAFNR provides.

Animal Sciences

Plant Sciences

Natural Resources

CAFNR Program Overview

Research Centers

CAFNR Infrastructure

The Result:

CAFNR was able to initially utilize these videos throughout an international conference and continue to repurpose these videos for ongoing recruiting and social media use.