PaddockTrac is a new ag-tech development from the MU Extension at the University of Missouri. PaddockTrac uses a patented method of collecting grass forage data which attaches to a farmer’s ATV/UTV. At the touch of a button, a producer can measure and monitor the forage of his/her cattle or dairy pastures by simply driving the pasture. Data is uploaded to MU’s grazing wedge cloud based server, where a producer is able to get reliable information within minutes – saving thousands of hours in manual forage measurement on the farm.
The client wanted a way to explain this complex technology for an upcoming tradeshow to gauge interest in this product development.
The campaign consisted of a 3-minute promotional video and (3) separate testimonial videos, two farmer/producer testimonials and one industry expert testimonial.
PaddockTrack was able to get the attention of the ag-tech market and has begun to further refine the product for the next stage of development in 2022.