Mizzou Case Study

About the Campaign:

The University of Missouri needed to develop an anthem for the university that showcased the brand during the pandemic.

The Work:

Our team developed an original script and executed a visual treatment that instilled a sense of pride and motivated the viewer to engage with the brand. A 30 second national broadcast spot and a longer 70 second spot was developed for social media.

30 Second National Broadcast Ad

70 Second Social Media Ad

The Result:

The 30 second ad aired on national networks during the Mizzou men’s basketball season. On social media the campaign achieved over 700,000 impressions between paid and organic reach.

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